This is a hard one. This is a probably a good for very little kids, and the few kids that were in the audience were laughing every now and then. The adults laughed a little less.
The name Mr. Magoruim’s Wonder Emporium has a feel of a 1970’s kids movie. It had a Charlie and the Chocolate factory (the original) feel to it, in that it seemed to try to amaze in a really low concept and low tech way. Like a giant bouncing ball is a grand idea in concept, but hey it’s large CGI ball that could be done in a first year animation major. It’s a little boring.
The movie centers around huge magical toy store in Chicago. They don’t make a big deal that it is Chicago, but if you have ever been there you will recognize it. There are a lot of crazy things going on in that toy store. Some of it has it’s moments, like Kermit the frog shopping there (some how doesn’t work without Jim Henson’s real voice), and wooden Dinosaurs alive and playful were cool.
Dustin Hoffman plays Mr. Magoruim, avid shoe-wearer, he is exactly how you might picture such a person: crazy hair, clothes, and absent minded. Natalie Portman, who must have been growing her hair out from V is for vendetta, is about to inherit the store, but she doesn’t want it. Magoruim hires an accountant, played by Jason Bateman, who he called “the mutant,” to gauge the worth of the store. There is some kid in there, who wears a different hat everyday but has no friends. All together they work things out.
It is a cute, simple story, but really not much to write home about. I think after first grade your kid might be too sophisticated for it.
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